Kamis, 29 Mei 2014

[N751.Ebook] Download PDF Syndication Nation, by Chris J. Witting

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Syndication Nation, by Chris J. Witting

SYNDICATION NATION is the first-ever comprehensive how-to guide for successful syndication in all major media. Syndicating your content is a proven way to gain national recognition and influence, reach a mass audience, and earn an income.

Whether your goal is to syndicate via Radio, TV, the Web, Print, or a combination of media, SYNDICATION NATION will help you choose the best path, avoid common mistakes, and reap the rewards.

Topics Covered Include:

* The Radio Syndication Process
* The TV Syndication Process
* The Internet Syndication Process
* The Print Syndication Process
* Syndicating to Satellite Radio
* Syndicating to Public Radio & TV
* Starting Your Own Media Network
* The Startling Power of Syndication
* You and Your Audience
* How to Profit From Your Content
* Ad Sales and Cash Income
* Using Social Media for Syndication
* The Nine Biggest Mistakes of Syndication
* And Much More!

  • Sales Rank: #3492302 in Books
  • Published on: 2011-09-27
  • Binding: Paperback
  • 282 pages

Review
Navigating the waters of syndication can be tricky. Fortunately, Chris Witting knows from experience how the business works. Syndication Nation guides you step-by-step and helps you avoid the mistakes along the way. This book will quickly become the bible of the business. --Mike Carruthers, Creator and Host Something You Should Know

Chris Witting knows the syndication business as few others do, and in these pages he shares a lifetime of experience generating audience and revenue. Whether your objective is more listeners, viewers, readers or page-views, Syndication Nation will unlock the secrets of developing a loyal following and increasing your personal income. --Chris Berry, Senior VP Metro Source at Clear Channel Communications

Chris Witting has been syndicating my radio shows for years with great success. Chris' book Syndication Nation is a tremendous resource for anyone interesting in syndicating their content. I highly recommend it. --Carl Amari, Producer The Twilight Zone Radio Dramas , now on 185 stations

Chris Witting knows the syndication business as few others do, and in these pages he shares a lifetime of experience generating audience and revenue. Whether your objective is more listeners, viewers, readers or page-views, Syndication Nation will unlock the secrets of developing a loyal following and increasing your personal income. --Chris Berry, Senior VP Metro Source at Clear Channel Communications

Chris Witting has been syndicating my radio shows for years with great success. Chris' book Syndication Nation is a tremendous resource for anyone interesting in syndicating their content. I highly recommend it. --Carl Amari, Producer The Twilight Zone Radio Dramas , now on 185 stations

About the Author
Chris J. Witting is an award-winning broadcaster who hosts two syndicated shows heard on over 700 stations. He's founder of Syndication Networks Corp., the Chicago-based media syndication company, and creator of the Internet Talk network TalkZone.com.� Visit him online at Syndication.net.

Most helpful customer reviews

2 of 2 people found the following review helpful.
A Great Bible for Syndication
By Doc Grayson
Having a talk show is very rewarding, however, wanting to expand my listening population, I looked into syndication. I read many articles and books on the subject but they only give you bits and pieces of information. Being a newcomer to syndication, I wanted to know the pluses but also the pitfalls. I was pleasantly surprised when I came across "Syndication Nation" by Chris Witting. It not only answered all my questions but gave me a great deal of additional information. For me the most important chapter was 12, "Six Steps to Success." This is a must read for anyone wanting to syndicate their radio show. Chris continues in different chapters to cover newspaper, television, and Internet syndication. Don't pass up this valuable book.

0 of 0 people found the following review helpful.
a book for beginners that is devoid of decent content
By Koop Kooper
Sadly this book seems to spend more time convincing the reader that they should become a syndicator of product and doesn't go into much detail as to how to do this. The sorts of details I was looking for does not exist in this so called "definitive guide".

This book really is for beginners and as a host of a syndicated radio show this gives me no insight into other markets or ways of doing things.
Very disappointed.
Koop Kooper
[...]

2 of 3 people found the following review helpful.
Save your money for mailers.
By AJ P-F
This book is thin on anything useful and is a sly promotional gimmick for the authors' business, which he promotes whenever he can. Good books on the syndication industry are very hard to find. That being said, skip this book and look for one that will actually help you, not the authors business.

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Rabu, 28 Mei 2014

[V195.Ebook] Download The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs, by Kevin D. Johnson

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The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs, by Kevin D. Johnson

To achieve unimaginable business success and financial wealth—to reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others—you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs.

In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one.

In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth.

Smart and insightful, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur.

  • Sales Rank: #11336 in Books
  • Brand: Brand: Johnson Media Inc.
  • Published on: 2013-01-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .67" w x 6.00" l, .87 pounds
  • Binding: Paperback
  • 268 pages
Features
  • Used Book in Good Condition

Review
"This book is where every 'wannabe' entrepreneur should start...these potentially controversial mindsets ring true. Enjoy."
-Martin Zwilling, contributor, Forbes

"In our current time, it's essential to share any type of business knowledge that we attain, and Kevin Johnson is definitely playing a pivotal role in contributing to our entrepreneurship age."
-Vivian Giang, reporter, Business Insider

"Kevin has done a remarkable job synthesizing the key points about successful entrepreneurship. In valuable detail, he discusses his own enlightening experiences and those of well-known entrepreneurs to help readers get it right the first time. This book is an important resource for current and aspiring entrepreneurs."
-Eric Overby, Ph.D., assistant professor, Scheller College of Business, Georgia Institute of Technology

"In this commendable work, Kevin has emboldened a movement very dear to my heart: making entrepreneurship accessible and a viable option for millions of young people around the world."
-Scott Gerber, founder, Young Entrepreneur Council; author, Never Get a "Real" Job

"Kevin Johnson has written a phenomenal book that will inspire readers to become high-achieving entrepreneurs. Cleverly interweaving the lessons from his rich experience with those of business moguls who we all admire, Kevin exemplifies and articulates the great opportunity, fulfillment, and value that pursuing entrepreneurship brings. Well done."
-Andrew Young, former mayor of Atlanta, U.S. congressman, and U.S. ambassador to the United Nations

"Kevin stitches together actual life scenarios and outcomes that every entrepreneur needs to understand. This book doesn't live in the clouds like some others do. Real life for real business builders... read it!"
-Devon Wijesinghe, serial entrepreneur; chairman, Insightpool; director, Atlanta Technology Angels

"Kevin has just given us the next best how-to handbook on starting, building, and sustaining your own business. It is written with such clarity and with commonsense lessons that truly hit the mark, turning complex concepts into simple applications."
-Kent Matlock, CEO, Matlock Advertising and Public Relations

"The Entrepreneur Mind provides an easy-to-understand blueprint for success. It can be used by anyone wanting to make their dream a reality or aiming to take their business to the next level. In this book, Kevin gives key step-by-step principles for building a strong business foundation from idea to execution, and it is truly a must read for everyone ready to step out on faith to start their own enterprise."
-Samuel T. Jackson, founder, chairman, and CEO, Economic Empowerment Initiative Inc., and member, U.S. President's Advisory Council on Financial Capability

"Wow! Within minutes of reading this book, the business strategies and secrets that Kevin shared more than paid for the price. I highly recommend this book to entrepreneurial newbies, seasoned pros, and everybody in between. Buy it, use it, and watch your business grow!"
-Shaun King, founder, HopeMob

"Kevin's book is thought-provoking and insightful. Readers will be challenged on their own beliefs and characteristics regarding entrepreneurship. It is full of rich ideas on how to develop an entrepreneurial mindset and how to build a business the right way, avoiding the issues that have caused others to stumble."
-Christopher Hanks, director of Entrepreneurship Program, University of Georgia

About the Author
Kevin D. Johnson, president of Johnson Media Inc. and a serial entrepreneur, has several years of experience leading his multimillion-dollar marketing and communications company that now serves many of the most notable Fortune 100 businesses. As an innovative leader, he has appeared on ABC’s Good Morning America, CBS, Oprah Radio, and in The New York Times and The Wall Street Journal. Moreover, he has appeared on CNN frequently.

Before founding his company in 2000, he engineered web applications and produced computer software for leading companies. He was a software programmer for IBM and a webmaster for CNN Interactive. He also worked for Arthur Andersen Worldwide as a business consultant and software developer.

Hailing from Boston, Massachusetts, Kevin attended Morehouse College in Atlanta, Georgia, where he studied computer science as a NASA scholar and Spanish, graduating with honors. While in college, he started Johnson Media Inc., which in 2000 created one of the first online content management systems, called OmniPublisher. He later sold it to a publishing company, earning the distinction as a social media pioneer. Realizing the tremendous opportunity in applying Internet technologies to media and marketing, he decided to focus his business on this growing market.

Recently, Kevin was the director of economic gardening for the Technology Association of Georgia (TAG), one of the nation’s largest nonprofit trade organizations for technology. In this role, he was responsible for leading an innovative approach to economic development that focused on providing resources to high-tech businesses located in Georgia’s coastal region.

In his spare time, Kevin enjoys listening to salsa and jazz, playing piano in his Latin band, reading, golfing, traveling, and running half marathons. He is a member of the Apex Society, the Young Entrepreneur Council (YEC), and a former board member of the Atlanta Business League (ABL). He lives in Atlanta, Georgia, with his wife and son.

Most helpful customer reviews

154 of 167 people found the following review helpful.
Author is too self-absorbed.
By Maddox
I have read hundreds, if not over one thousand business and self-help books; never seen an author so focused solely on himself and his accomplishments. I have read books by Trump where he is pompous, but one could easily argue Trump has fully earned it. I understand an author needs to build credibility with his/her audience, but an author must build credibility with facts and less about opinions. Directly comparing one of his college start-ups to Facebook, friends think I am a genius because I scored so high on the SAT, brilliant programmers like us, etc. Visited Harvard Business School, but just not for him, his time is just too valuable to waste on an MBA at Harvard. The self promotion was so great, it made it difficult to understand his points he was trying to convey. The author is convinced every business he ever started became best in class. I found the content to be informative and I liked how each chapter was a short factoid. Repeated same facts over and over too much as if each chapter was its own separate publication, we learned ten times that he attended Morehouse College. Many of the points were very valid, but author needs to find better ways to convey points than always his own experiences blown up with grandiose adjectives.

85 of 93 people found the following review helpful.
268 pages of the author stroking his own ego...
By Rossef
I can't believe this has maintained a 5 star rating, because I honestly found it quite difficult to get through the whole thing. I'm glad I read it though, because it showed me the kind of person and entrepreneur I do NOT want to become.

Kevin Johnson uses every page of this book to stroke his own overinflated ego, even saying at one point during his chapter on the necessity of being crazy that "maybe I am crazy - crazy rich, that is..." He talks about his soirees with Kanye West and President Obama and millionaire doctors on a private 18-hole golf course. This is all great and I understand that he's trying to show and illustrate what the entrepreneurial spirit can bring you, but for the love of god...the whole book was that kind of s***!

One particular chapter stands out to me as exhibit A to prove my point: In his chapter on spending time with people smarter than yourself, he starts with "The average person is intimidated by smart people. I know firsthand..." You might expect him to immediately go on to say he's spent time with people who humbled him in some form or fashion, but no, the next sentence is "whenever people find out what I scored on an SAT exam, they are shocked. Some try to stump me on the spot with a complex riddle or math question. Others just look at me in disbelief or with gut-wrenching jealousy. I can sense their fear of being judged." So yeah, he was referring to HIMSELF as the one people are intimidated by.

Throughout the book, he constantly compares himself to both Mark Zuckerberg and Steve Jobs. Quote: "As I watched my life play out on the big screen in the movie 'The Social Network,' I smiled, reminiscing about my college days when I, too, was an instant campus superstar like Mark Zuckerberg, cofounder of Facebook....Naturally, with my newfound fame came the groupies, the women who didn't necessarily have an interest in me as much as my ability to rub elbows with moguls like P. Diddy and Kanye West."

I can't necessarily say I regret reading the book, because some of the 100 points are actually useful - but I would have preferred to read it in a blog format with merely the list of 100 points, the quotes he adds underneath each chapter heading and that's it. I could do without Kevin Johnson's comments on how great he is and how everyone should aspire to be just like him. I find it ironic that he includes a chapter on entrepreneurs being humble (i.e. Mark Zuckerberg living a normal life despite being a billionaire), because he needs a dose of his own medicine.

26 of 28 people found the following review helpful.
Would not recommend.
By D.M.
Also amazed how it has such high ratings - overall generic advice, repetition of stories, tailored for younger vs. experienced audience. Minimal substance. Would not recommend.

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Senin, 26 Mei 2014

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  • Published on: 2014
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Nylon Girls - Photo Selection zeigt eine exklusive Auswahl der erfolgreichen US-Fotografin Christine Kessler. Die Amerikanerin pr�sentiert die sch�nsten Models in verf�hrerischen Str�mpfen, Nylons und Strumpfhaltern. In ihren Bildern f�ngt sie den Sex-Appeal der M�dchen auf geschmackvolle, k�nstlerisch hochwertige und gleichzeitig verspielte Art und Weise ein.
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  • Sales Rank: #2726148 in eBooks
  • Published on: 2013-05-06
  • Released on: 2013-05-06
  • Format: Kindle eBook

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Rabu, 21 Mei 2014

[W425.Ebook] Fee Download Interview Guide for Project Managers: How to Ace the Interview and Get the Job!, by Sandra Arps

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Interview Guide for Project Managers: How to Ace the Interview and Get the Job!, by Sandra Arps

How To Easily Get the Project Management Job You Want
Not all interviews are the same (and this book is no exception).

Those who interview for Project Management jobs are looking for very specific traits, characteristics and experience in the people they hire. I should know. I've hired numerous Project Managers for multiple companies, internationally. And now, I'm revealing everything you need to know – from an insider's perspective – on what it takes to rise above your competition and get hired for the Project Management job you want.

Gain a Distinct Advantage Over Other Project Managers
While your competition applies generic interview techniques, The Interview Guide for Project Managers will give you the upper hand when interviewing for your next job. Why? Primarily because it exposes ...

The Top 33 Project Management Interview Questions and Answers
Yes, these questions are important. But it's how you answer them (specifically for a Project Management position) that will make or break your interview. That's where this book separates itself from other books on how to interview. Because it doesn't just give you polished, appealing answers.

It goes a step further... it shows you how to respond within a specific “interview answer framework” that makes you credible, interesting, and highly suitable for the Project Management job you seek. All 33 questions are answered in this fashion to make it as easy as possible for you to breeze through the interview, and secure your next Project Management job.

Here's What Else You'll Discover:
• Why asking questions is just as important as answering them. How to use your questions to your advantage, plus 2 types of questions you should never ask and why.
• How to become more memorable and admired in 30 seconds
• How to use the “skills match matrix” to position yourself as the perfect candidate
• The importance of the “interview answer framework”, how it works, and how to use it to develop credibility as the ideal candidate for the job
• The top 33 Project Management interview questions with answers using the interview answer framework for maximum impact (easily applied to your situation)
• The 16-point Project Management interview preparation checklist – reveals what to do before, during and after the interview
• How to respectfully negotiate your salary
• And much more

This compact book is full of tips and tricks on how to master your interview skills in the shortest possible time.

Ace your job interview with help from an “insider” who has been on the hiring side of the Project management interview.

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  • Sales Rank: #127881 in eBooks
  • Published on: 2013-01-01
  • Released on: 2013-01-01
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Good book - would recommend
By cg12
A summarised version of tips and tricks to use in interviews.
I don't usually like long reads and self help books but this one is short and to the point. It focuses on a lot of what I found myself doing wrong in interviews and how to improve them and focus on your strengths.
The book had some formatting issues on my kindle and I had to reduce my font size to a minimum to see all the tables.

Overall though a good guide to have and it actually helped me to get the role I wanted!

1 of 1 people found the following review helpful.
I aced the interview!
By Shell8ell
I read this book twice before interviewing for a Project Coordinator role. Sandra has great tips and sample questions in helping people prepare for all situations and questions during interviews. I felt much more relaxed going into my interview and ended up being offered the role straight away! I highly recommend this book as an essential aid to acing any interview and getting that perfect project role.

1 of 1 people found the following review helpful.
A Good, Practical Guide for PMs seeking their next assignment
By Mugwump
A very useful and practical guide for PMs seeking their next assignment. Well presented and easily readable, with clear examples and practical suggestions. I've picked up a number of useful tips which will help me obtain my next PM role. Definitely recommended!

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Minggu, 18 Mei 2014

[V207.Ebook] Ebook Geropsychiatric And Mental Health Nursing, by Karen Devereaux Melillo, Susan Crocker Houde

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Geropsychiatric And Mental Health Nursing, by Karen Devereaux Melillo, Susan Crocker Houde

Geropsychiatric and Mental Health Nursing, Second Edition addresses the knowledge and skills necessary in the assessment and nursing care of older adults experiencing common late life mental health and psychiatric problems. This text features experts in gerontological nursing and geropsychiatric fields and provides essential information for advanced practice and professional nurses, as well as graduate and undergraduate nursing students.The Second Edition has been completely revised and updated to include crucial areas like assessment, diagnosis, psychopharmacology, and behavioral management strategies in nursing care of older adults. New to this edition are case studies in each chapter in addition to discussion questions. This new edition also presents the work of the Geropsychiatric Nursing Collaborative (GPNC) in its entirety. The focus of the GPNC is to improve the education of nurses who care for elders suffering from depression, dementia, and other mental health disorders. The collaborative effort enhances extant competencies for all levels of nursing education, focusing on older adults with mental health/illness concerns. Shared in the Appendix are the competency statements developed for basic, graduate, post-graduate, and continuing education nursing programs.

  • Sales Rank: #390245 in Books
  • Brand: Brand: Jones n Bartlett Learning
  • Published on: 2010-09-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.11" w x 7.52" l, 1.90 pounds
  • Binding: Paperback
  • 538 pages
Features
  • Used Book in Good Condition

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1 of 1 people found the following review helpful.
Geropsychiatric and Mental Health Nursing
By Jula
This is a great book with detailed information very pertinent to assessing the geropsych issues in the elderly. Although I'm looking for a geropsych book for nurse practitioners this book is an excellent resource.Geropsychiatric And Mental Health Nursing

0 of 0 people found the following review helpful.
Required reading:
By Amazon Customer
I was required to purchase this book for a class that completes my minor in gerontology. I did use the book and it is straight to the point. It does include case studies and mental health exams that a geriatric psych nurse would need on a daily basis. It contains up to date information and even has a section on ethnic diversity. (What class doesn't these days?) It has useful tools for professional nursing in the Appendix section. If this book is suggested, but not required...I would still get it. It will stay in my library after I have completed the class.

0 of 0 people found the following review helpful.
Book Review
By SMK
The book arrived prior to stated date, the condition of the book was excellent and I purchased it for 1/3 the price.

Thank You.

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Selasa, 13 Mei 2014

[N744.Ebook] Free Ebook Culture of Animal Cells: A Manual of Basic Technique and Specialized Applications, by R. Ian Freshney

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Culture of Animal Cells: A Manual of Basic Technique and Specialized Applications, by R. Ian Freshney

This is the most complete resource on the techniques, equipment, principles, and practices of animal cell culture.

Since publication of the previous edition of this benchmark text, numerous types of equipment and materials have changed and new specialized techniques have been developed, particularly in the area of stem cell research and tissue engineering. These and other developments have been incorporated into this rigorously revised and expanded sixth edition of Culture of Animal Cells, the leading text in the basic methodology of cell culture.

This authoritative volume offers a complete background related to growth of animal cells in culture. It contains many specialized protocols and advice on how to apply some of the basic protocols to teaching cell culture. Beginning with laboratory design, safety, validation, and bioethics, then continuing with preparation of media, primary culture, and cell lines through to characterization and authentication, contamination, specialized techniques, and troubleshooting, the unparalleled coverage includes:

  • An all-new section addressing the additional caution required once a primary culture is converted to a cell line

  • Differentiation in stem cells and reprogramming of adult cells to form stem cells

  • A new section and protocol on cryopreservation by vitrification

  • Separate sections dealing with epithelial cells, mesenchymal cells, neurectodermal cells, and hematopoietic cells, a new chapter on germs cells/stemcells/amniocytes

  • A new section on organotypic culture

  • Increased emphasis on contamination and misidentification (including cross-contamination) with revised protocols for detection and elimination

  • A problem-solving chapter, glossary of terms, advice on sourcing materials, and list of suppliers

This landmark text presents the most accessible and comprehensive introduction available to the culture and experimental manipulation of animal cells and is indispensable for those in the field, including clinical and biopharmaceutical researchers and scientists, graduate students, laboratory managers in cell and molecular biology labs and genetics labs, trainees, and technicians.

Q&A with Author R. Ian Freshney, PhD.
Author R. Ian Freshney, PhD. R. Ian Freshney, PhD, is an honorary Senior Research Fellow in the Centre for Oncology and Applied Pharmacology at the University of Glasgow. He is a world-renowned expert on cell culture technique and has authored and edited numerous successful books, including the hugely popular Culture of Animal Cells (now in its 6th Edition), and Culture of Human Stem Cells.

Culture of Animal Cells: A Manual of Basic Technique and Specialized Application, 6th Ed has been very well received by the scientific community, as have many of your other titles. What do you think sets your books apart and makes them so successful compared to other titles in the field?
I would say there are three major components: (1) The books are designed as practical guides with detailed single-step instructions which should be sufficient without further recourse to the literature. (2) The preparation and sources of materials are explained in detail. (3) Most of the basic protocols are illustrated with easy-to-follow diagrams.

What challenges did you face while putting together Culture of Animal Cells: A Manual of Basic Technique and Specialized Applications, 6th Edition?
I struggled with the need to update but at the same time preserve basic procedures which have not changed markedly from the previous edition. This, of course, led to the dilemma of deciding what to retain and what to leave out. I also thought long and hard about what specialized protocols to add without compromising the basic technique role of the book.

What do you find rewarding about authoring and editing books in the sciences?
It forces me to keep up-to-date with developments in cell culture, and in turn helps me to be a better teacher of cell culture. I also get satisfaction from converting what are sometimes complex instructions into one simple straightforward procedure.

What inspired you to write your first book?
I was invited to prepare a textbook on cell culture for a college course. Previously, I had used John Paul’s book, Cell and Tissue Culture, and knew it needed to be updated.

What advice would you offer to scientists writing or editing their first book?
- Determine the precise niche that you wish to fill.
- Plan the structure carefully beforehand but do not be afraid to deviate, within reason, to meet new demands.
- Ensure the text is well illustrated with tables and diagrams.
- Make sure the book is properly cross-referenced.
- Prepare the index yourself. Even if it is to be professionally indexed you will find terms that the indexer does not.

How would you compare the experiences of writing a book and writing a journal article?
Both require a clear concise style, but the author has more freedom to express ideas and opinions when writing a book. Another major difference is that a scientific paper must address a specific topic and provide proof to substantiate the conclusions that are drawn, while a book draws on the author’s and other scientists’ experience to provide a more general review and specific guidelines or instructions.

Do you find that the role of books in the scientific research community has changed over the years? Are they valued more or less today than they were 10-20 years ago?
Rapid changes in technology mean that some books will become outdated without regular updates, which are not always feasible in printed copy. Yet, while there is an increasing tendency to provide instructions and protocols online, many people will still find reassurance from using a textbook with an established reputation.

How do you envision the evolution of science writing over the next 5-10 years?
Certain journals will still tend to be regarded as more reliable than others, as indicated by their citation indices. However, the number of free public access journals will probably increase, presumably with payment to submit articles. There will be a continuing need for editorial control of journal content due to the proliferation of unedited, non-reviewed material appearing online.

What do you feel has been the most significant scientific discovery that has been made during your lifetime?
I can really only speak for biology where the elaboration of the genetic code is probably the most significant development. The ability to regulate gene expression and the resultant plasticity of the cell phenotype will create major opportunities in cell culture and its relevance to tissue in vivo.

What are you reading right now?
This questionnaire! Otherwise, mostly novels and current journals for which I have alerts.

  • Sales Rank: #418825 in Books
  • Published on: 2010-09-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.30" h x 1.82" w x 8.80" l, 4.50 pounds
  • Binding: Hardcover
  • 796 pages

Review
"The book's sixth incarnation includes new sections on organotypic culture and different cell and stem cell types". (Veterinary Times, 11 April 2011) �

From the Back Cover
The most complete resource on the techniques, equipment, principles, and practices of animal cell culture

Since publication of the previous edition of this benchmark text, numerous types of equipment and materials have changed and new specialized techniques have been developed, particularly in the area of stem cell research and tissue engineering. These and other developments have been incorporated into this rigorously revised and expanded Sixth Edition of Culture of Animal Cells, the leading text in the basic methodology of cell culture.

This authoritative volume offers a complete background related to growth of animal cells in culture. It contains many specialized protocols and advice on how to apply some of the basic protocols to teaching cell culture. Beginning with laboratory design, safety, validation, and bioethics, then continuing with preparation of media, primary culture, and cell lines through to characterization and authentication, contamination, specialized techniques, and troubleshooting, the unparalleled coverage includes:

  • An all-new section addressing the additional caution required once a primary culture is converted to a cell line

  • Differentiation in stem cells and reprogramming of adult cells to form stem cells

  • A new section and protocol on cryopreservation by vitrification

  • Separate sections dealing with epithelial cells, mesenchymal cells, neurectodermal cells, and hematopoietic cells, a new chapter on germs cells/stemcells/amniocytes and non-mammalian/avain cells (other vertebrates and invertebrates)

  • A new section on organotypic culture

  • Increased emphasis on contamination and misidentification (including cross-contamination) with revised protocols for detection and elimination

  • A problem-solving chapter, glossary of terms, advice on sourcing materials, and list of suppliers

This landmark text presents the most accessible and comprehensive introduction available to the culture and experimental manipulation of animal cells and is indispensable for those in the field, including clinical and biopharmaceutical researchers and scientists, graduate students, laboratory managers in cell and molecular biology labs and genetics labs, trainees, and technicians.

About the Author
R. IAN FRESHNEY, PhD, is an honorary Senior Research Fellow in the Centre for Oncology and Applied Pharmacology, part of the Cancer Research UK Beatson Laboratories at the University of Glasgow. He is the author or editor of numerous books and a world-renowned expert on cell culture technique.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Great Book
By Fabio Santos
The book is very good. Information very well detailed, including experimental protocols. Essential book for anyone who works or wants to work with cultured animal cells.

3 of 3 people found the following review helpful.
Not meant for students
By Susan E Brown
This book absolutely contains a wealth of knowledge. However, it is written with the assumption that the reader is already very familiar with many tissue culture and bio-lab terms and concepts. Terms are used without being defined, and many of the technical terms are not located in the glossary. The book is written more in the format of a formal scientific paper. Information is provided, but not necessarily explained. I have no doubt that this book would be a good reference for a laboratory professional who wants to transition to cell culture from a similar field. If you are a student like me, chances are good your current education is not sufficient to appreciate the full value of this text, but instead find it frusturating and painful to read.

2 of 2 people found the following review helpful.
text review
By Mike Noel
This text gives a thorough account of cell culturing as well as the protocols and concepts of maintaining cell lines in a laboratory. The text gives insights to help troubleshoot any difficulties encountered. It was worth the purchase. I recommend this textbook especially anyone who is considering starting the own lab that includes cell culture.

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Senin, 12 Mei 2014

[V462.Ebook] Free Ebook Art Since 1900: Modernism, Antimodernism, Postmodernism (Vol. 2: 1945 to the Present), by Hal Foster, Rosalind Krauss, Yve-Alain Bois, Ben

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Art Since 1900: Modernism, Antimodernism, Postmodernism (Vol. 2: 1945 to the Present), by Hal Foster, Rosalind Krauss, Yve-Alain Bois, Ben

A landmark in art history and the most anticipated art publishing event of the new millennium.

In this groundbreaking and original work of scholarship, four of the most influential and provocative art historians of our time have come together to provide a comprehensive history of art in the twentieth century, an age when artists in the United States, Europe, and elsewhere sought to overturn the traditions of the past and expectations of the present in order to invent new practices and forms.

Adopting a unique year-by-year approach, Foster, Krauss, Bois, and Buchloh present more than 100 short essays, each focusing on a crucial event―the creation of a seminal work, the publication of an artistic manifesto, the opening of a major exhibition―to tell the story of the dazzling diversity of practice and interpretation that characterizes the art of the period. All the turning points and breakthroughs of modernism and postmodernism are explored in depth, as are the frequent and sustained antimodernist reactions that proposed alternative visions of art and the world. Illustrating the authors' texts are more than 600 of the most important works of the century, many reproduced in full color.

The book's flexible structure and extensive cross-referencing allow readers to follow any one of the many narratives that unfold, whether that be the history of a medium such as photography or painting, the development of art in a particular country, the influence of a movement such as surrealism or feminism, or the emergence of a stylistic or conceptual category like abstraction or minimalism. Boxes give further background information on the important figures and issues.

In their insightful introductions, the four authors explain the different methods of art history at work in the book, providing the reader with the conceptual tools for further study. Two roundtable discussions ―one at midcentury, the other at the close of the book―consider the questions raised by the preceding decades and look ahead to the art of the future. A glossary of terms and concepts completes this extraordinary volume.
600 illustrations, 400 in color

  • Sales Rank: #150109 in Books
  • Brand: Brand: Thames and Hudson
  • Published on: 2005-03-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.20" w x 8.60" l, 3.69 pounds
  • Binding: Paperback
  • 424 pages
Features
  • Used Book in Good Condition

Amazon.com Review
Here's an exceptional rarity: a large, sweeping art history text book so well-done it almost makes the reader wish she or he were back in school. It's rather amazing that it took so long for a book like Art Since 1900: Modernism, Antimodernism, and Postmodernism to exist: a balanced, seven hundred page historical tome written with multiple perspectives in mind. As any undergrad knows, H.W. Janson's ubiquitous History of Art was written as if art history were some sort of race to colonize ideas and imagery; you'll likely not miss Janson's fetish for pointing out who did what first. Penned by a nimble crew who all teach at Ivy League universities, Art Since 1900, which mirrors the development of psychoanalysis and the creation of a huge international art scene, is on a smaller scale a history of contemporary theory and the art world almost as much as it is the art itself. Attention is paid throughout to important exhibits and texts, pointing out the rippling effect throughout the art community of these mirrors and portals. The book is arranged so that there are one or two essays per year. In such a novel format, often undervalued movements are given as much respect as Cubism and Minimalism. There are entire chapters here on Fluxus, feminist art, the Assemblage movement, Lettrism, the Independent Group, Gutai, Kineticism, the Harlem Renaissance, Aktionism, earthworks, video art, and the aesthetics of ACT UP. As with any history, there are personalities whose works are emphasized over that of others; the scant attention given to Jean-Michel Basquiat, for instance, is a rather large question mark. Quibbles aside, it's a very important, and nearly immaculate, work. --Mike McGonigal

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From Publishers Weekly
This history, coming soon to a college survey class near you, is like the period of art it covers: as often obscure and frustrating as it is dazzling and insightful. The authors, four prominent art history professors, offer a work that is beyond reproach with regard to thoroughness and accuracy but, despite the rich pageant of ideas on parade, they rarely illuminate their subject with even the faintest spark of excitement. Art is presented as a series of problems (the problem of figuration, the problem of post-colonialism, the problem of history), as if the ideas behind art were interchangeable with art itself. Painter Paul Gauguin, for example, is dissected solely in terms of his ill-conceived notions of the primitive purity of non-Western cultures, which is a bit like judging a fine meal only by its cholesterol content. The book's rigorously academic prose often sounds like a debate the reader has happened into the middle of: e.g., "Any attempt to transform autonomy into a transhistorical, if not ontological precondition of aesthetic experience, however, is profoundly problematic." Despite these defects, the volume manages to be fast moving thanks to its snappy format-107 short chapters, each broken up by subheadings, illustrations and sidebars-and it cannot fail to impress through the sheer vigor and profusion of the ideas on display, from Cubism to Chris Burden. Indeed, the book is a kind of intellectual tilt-a-whirl, with no comforting H.W. Janson-style master narrative at its center. The authors leave their own authority in deconstructed shards in the first paragraph of the introduction, which invites readers to arrange the book's "puzzle pieces" according to individual need. It may be a lively ride to those already familiar with its terms, but to the uninitiated, this book will likely remain a series of broken conversations.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author
Hal Foster is Townsend Martin Professor of Art and Archaeology at Princeton University. A co-editor of October magazine and books, he is the editor of The Anti-Aesthetic, and the author of Design and Crime, Recording, The Return of the Real, Compulsive Beauty and The Art-Architecture Complex.

Rosalind Krauss is University Professor of Modern Art and Theory at Columbia University.

Yve-Alain Bois is an author and professor of Art History at the Institute for Advanced Study, Princeton, New Jersey.

Benjamin H. D. Buchloh is the Andrew W. Mellon Professor of Modern Art at Harvard University.

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0 of 1 people found the following review helpful.
Five Stars
By Amazon Customer
birdies

22 of 24 people found the following review helpful.
What's New
By Benjamin Lima
The publishers don't make it easy to see what's new in the second edition. Based on my initial examination, there is:

* "1949b" (Foster) on CoBRA and the New Brutalists

* "1962d" (Krauss) on Greenberg, abstraction and Pop

* "2007a" (Krauss) on Christian Marclay, Sophie Calle, William Kentridge, and the post-medium condition, with box on Brian O'Doherty and the white cube

* "2007c" (Foster) on Damien Hirst

* "2009a" (Joselit) on Tania Bruguera and Our Literal Speed

* "2009b" (Joselit) on Jutta Koether, Wade Guyton, R. H. Quaytman among others, transitive painting and "Painting Beside Itself"

* "2009c" (Joselit) on Harun Farocki, video games and modern war

* "2010a" (Joselit) on Ai Weiwei, Tate Modern and China

* "2010b" (Joselit) on Claire Fontaine and the avatar

21 of 24 people found the following review helpful.
here come the grownups
By J. Smith
Art Since 1900 probably shouldn't be read by artists, younger ones at least. Here is where all your sincerity, all your peer support, all your sudden joy in thinking you've finally got it right this time, goes to die, splattered like meaningless bracken against the wall of Context, of History. Probably what's enraged so many people so much about this book is that its authors, scholars of 20th century art if there ever were any, aren't in the least afraid to make judgements, to call a bad idea a bad idea, to explore the limits of an artwork's relevance to the question: can art still matter? The criticisms of the book all seem to want to posit some grand democracy of artistic endeavor, or better still an anarchy, all the while ignoring the fact that we've already gone past the point of anarchy and moved into pure spectacle, which can only exist within the disavowal of history, and of judgement. Utopia's already here, but this book wants to mean more than that. Ultimately its message seems to be, simply: not making crap takes hard work. Read it and suffer.

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