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Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell, by Al Lautenslager
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.
Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.
- Sales Rank: #397632 in Books
- Brand: Lautenslager, Al
- Published on: 2014-07-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 5.90" l, .0 pounds
- Binding: Paperback
- 265 pages
Review
This book is full of marketing treasures. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena. Turbo charge your marketing with what you learn from this book.
—John Jantsch, Author of Duct Tape Marketing and Duct Tape Selling
Grab this one! By investing in this book, you will discover how to break through the thousands of marketing messages you receive every day, to get noticed, be remembered, and get people talking, sharing, liking, tweeting, and buying.
—Joe Vitale, Author of Hypnotic Writing and Buying Trances
Al Lautenslager is all business. He shows you how you need to step up your game to market like the pros. Buy Market Like You Mean It before your competition does.
—Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author, and Sometimes Cowboy
The beauty of Market Like You Mean It is the wealth of practical information from somebody who has been there and done that. Al Lautenslager’s advice is priceless. I strongly recommend this book.
—Joseph Sugarman, Chairman of BluBlocker Corporation
From the Back Cover
CREATE MARKETING MAGIC
Dissecting the marketing playbooks of successful product producers including Nike, Red Bull, Steve Jobs, and Dr. Dre, guerrilla marketer Al Lautenslager delivers an education on maintaining marketing momentum and developing the most powerful sales team you’ll ever have—loyal customers who advocate your brand and champion everything you sell. Coached by Lautenslager, uncover the simple truths that turn a marketing push into a marketing movement where your customers are involved, engaged, and in love with your brand.
About the Author
Al Lautenslager is an award-winning marketing/PR consultant, direct mail promotion specialist, author, speaker and entrepreneur. The coauthor of Guerrilla Marketing in 30 Days with Jay Conrad Levinson and the principal of Market For Profits, he lives in Naperville, IL.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Warning: This Book is Energizing
By Cathy
Note - before sitting down to read this book you will need to gather the following items: highlighter, favorite pen and post-its. Lots of post-its! This book is inspiring and energizing, and it's among my favorite ones Mr. Lautenslager has written. It's not enough to read the words and marketing truths, you've got to (and I mean got to!) be prepared to make a to-do list when you're all done. That's because hidden in and among your own highlighted paragraphs, margin notes and post-it scribbles will be action-able ideas designed to ramp up your marketing maneuvers and breathe fresh life into your daily marketing grind.
As the owner of a small business, marketing is a daunting job, but Al's ideas and passion are just the cure. It's almost like he's right there in the room telling you that you got this, now get out there and show the world whatcha got..... again and again and again.....
0 of 0 people found the following review helpful.
Packed with usable information!
By Kathryn K Coffelt
Al Lautenslager puts all his years of expertise into MARKET LIKE YOU MEAN IT. It is packed with relevant information in a format that is organized and usable. He does more than outline marketing concepts and strategies; he includes the psychology behind the advice so each concept can be truly understood and customized for specific markets. I was delighted to find that the book embraces e-commerce marketing and is actually more indepth and usable than anything I've read on the topic so far.
As with GUERRILLA MARKETING IN 30 DAYS Mr Lautenslager writes in a style that is entertaining and easy to read, but this time he's managed to write what amounts to an entertaining college-level textbook on the rapidly changing subject of marketing. I highly recommend it if you are serious about selling.
0 of 0 people found the following review helpful.
Uncomplicates the Process for Getting Buyers to Take Action
By Jeffrey Korhan
These days attention is fleeting, so it's vital for marketing to be memorable to have any chance of inspiring buyers to take action. MARKET LIKE YOU MEAN IT lays out the necessary steps to follow to get your business noticed, remembered, and talked about, with all of it backed up by practical marketing examples and case studies.
Al Lautenslager has a track record for making marketing uncomplicated. This book is no exception.
See all 17 customer reviews...
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